Our Marketers

Stephanie Person
Fractional CMO
With over a decade of experience, Stephanie specializes in helping businesses explode their marketing presence by creating powerful, comprehensive brand identities.
Her approach uniquely blends a background in psychology with expert design skills to build brands that not only reflect a business's core values but also speak directly to its ideal clients. Working collaboratively through a detailed process, she and her team develop everything from foundational logos and websites to cohesive social media campaigns, ensuring a professional and synergistic look across all marketing materials.
Stephanie’s partnership extends far beyond the initial design, offering adaptive and results-driven management, especially in the ever-changing world of social media. She is committed to ensuring a brand’s continued success by constantly monitoring campaign performance, optimizing strategies, and providing clear reporting to track progress.
This diligent, hands-on approach ensures marketing objectives are always met, delivering better engagement, higher-quality leads, and a final brand identity that business owners are truly proud of.

Megan Vaughan
Fractional CMO
Working with Megan Vaughan at CLEAVER is a collaborative, one-on-one experience designed to transform your business by making you a "category of one." Through the 8-week Brand Authority Accelerator, she partners with you in a "done-with-you" process to build an unshakeable brand. The core of this partnership is a 5-step framework that dives deep into your brand's DNA, identifies your champion client, structures your high-ticket offer, and establishes your unique positioning.
This intensive process culminates in a comprehensive brand strategy document that provides a clear North Star for you and your team, allowing you to effectively communicate your unique value and become the go-to expert in your field.
The ultimate goal of this refined positioning is to make your premium offer the only correct choice for your prospective clients. By moving away from competing on price and instead leading value-based conversations, you can attract better, more consistent clients.
The proof is in the results achieved by past clients, who have landed six-figure contracts, secured $84,000 deals after a single repositioning, and added recurring monthly revenue of $5,000-$10,000. This strategic approach provides the clarity and confidence needed to stop struggling with sales and start dominating your market, ensuring you are the obvious and superior choice for your ideal customers.

Holly Davies
Fractional CMO
Working with Holly Davies is for e-commerce brands looking to move beyond simply "running ads" and build a truly profitable growth engine. Her expertise lies in a meticulous, foundational approach that begins with a comprehensive technical health check to eliminate data gaps and wasted ad spend across Meta and Google platforms. From there, she designs a full-funnel strategy that covers the entire customer journey, followed by active, hands-on management.
This execution phase integrates creative testing, conversion rate optimization (CRO), and a focus on Lifetime Value (LTV), positioning her not just as an ad manager, but as a fractional Head of Growth dedicated to a brand's sustainable success.
The outcome of this strategic partnership is a clear and measurable transformation from inconsistent clicks into consistent, profitable sales.
Clients see tangible results, such as scaling ad spend from $400 to $8,000 per month while maintaining a 3x ROAS, or increasing a break-even 2x ROAS to a highly profitable 4-7x. By lowering acquisition costs and developing a continuous supply of winning ad creative, Holly provides brands with a competitive edge and a clear roadmap to scale past growth plateaus. Her work translates directly into higher profit margins and a sustainable system for long-term e-commerce growth.

Chris Weiher
Fractional CMO
Working with Chris means having a dedicated content team that closes deals. With a rich background in award-winning filmmaking, he specializes in guiding professionals like accountants, consultants, and lawyers—those often overlooked in creative circles—to build authority and thought leadership online. His process focuses on leveraging video content and podcasts, particularly on LinkedIn, to help you cut through the noise, ignite valuable conversations, and establish deep credibility with your network.
This strategic approach delivers significant, measurable financial results.
One client, a fractional CFO, landed an unexpected six-month contract worth $28,000 after a referral saw his videos and recognized his expertise. In another case, an industrial engineering consultant who worked with Chris for over two years generated an incredible $200,000 in new sales directly from his vlogging efforts.
Chris’s guidance consistently proves that thoughtful content marketing is a powerful engine for growing your business and attracting high-value clients.