How much is enough, and how much is too much? The answer is pretty simple, usually easier than most people expect, but it comes with a guideline related to quality, consistency, and what's actually sustainable for real businesses. The Short Answer: 1 to 2 Posts Per Week If you're just getting started with video content, try to aim for one to two posts per week. One of these can be a video, and the other can be any format you choose. If you are brand new to the medium, just focus on making...

When I started CLEAVER back in 2012, I had a very specific image in my head: a butcher's cleaver slamming down through a strip of film. The Initial Roadblocks Back then, I realized that executing this idea could mean investing in resources that just didn't make sense for a new company. The barriers included: A somewhat expensive 3D animation. Hiring a small team. Extensive render times. A budget that was simply out of reach for a startup. So, the idea stayed in my head. We eventually got...

You don't need better lighting. You don't need a more expensive phone or camera. One of the fastest ways to make your videos look better is something most people don't think about. It's where you place yourself in the frame. The difference between a video that feels professional and one that feels slightly off without the viewer knowing why is the framing. Check out my original post here. Start with the Rule of Thirds The rule of thirds is the foundational principle in photography and...