weight it out -case study
In 2021, we produced a customer testimonial video for Chicago based company, Weight It Out. To create the video we sorted and categorized the favorite attributes of WIO's products and then chose the best quotes to represent their customer's favorite features.
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These Rich Social Posts were created using an excerpt from KP Talks Dollars and Sense which Kevin puts out several times a week. Long form content is a great place to mine for short, entertaining and informative clips. These can come from trainings and tapings of meetings.
Kevin has received hundreds of inquiries from applicants working for other mortgage companies looking to PRMG for their next career move because of his vlog posts.
Weight it out
Weight It Out creates high quality weight lifting plates for powerlifters. They've built a loyal brand within the weightlifting community and are proud to be made in the USA.
RETURN ON INVESTMENT
The video was effective in driving traffic and sales to Weight It Out's website,
averaging an approximate 25% CTR, click-through rate to their site with the overwhelming response from males in the 20-39 age bracket.