Are you leveraging all of your wins? Most of us are busy running our businesses while also trying to create content. We rarely feel we have time to sit down and come up with elaborate ideas every week. But the obvious shortcut is documenting not inventing. Every small win can become a meaningful post. A productive meeting. A great client conversation. A quick piece of advice you gave someone. These moments show people what you actually do every day and make your content feel authentic rather...

Small changes, made consistently, can completely shift outcomes over time. That same idea applies directly to process improvement. Two recent changes stand out because they are already reshaping how the team thinks, collaborates, and improves. The One Percent Project Improvement Mindset The first change is the one percent project process improvement plan. Every time a video or deliverable is submitted, the editor includes at least one sentence explaining how it is one percent better than the...

I remember diving into a big question that used to keep me up at night: what is actually more important, closing sales or generating leads? Back then, I was feeling a bit insecure about my ability to sell, but I started to realize that having a rock-solid lead-gen strategy might actually be more vital than closing every single lead you have. To prove it, I put together a case study on what was working for us with organic video marketing on LinkedIn. At the time, I had only posted about five...