Stepping in front of a lens makes almost every business leader nervous at first. It's a natural reaction. Recording video is a specific skill that requires practice and development, much like public speaking was the mandatory professional skill a decade ago. Why Camera Anxiety Is Normal When the camera rolls, most professionals experience a spike in self consciousness. Facing a cold lens without immediate audience feedback can feel unnatural. Yet building a strong video pres

In today's digital age, leveraging high YouTube views is essential for businesses to enhance brand awareness, foster engagement, improve SEO rankings, create revenue opportunities, gain valuable insights, and achieve a competitive advantage, ultimately driving client success. When we began shaping the video strategy for our client Kevin Peranio, our team knew that B2B audience building required a different blueprint. Rather than chasing virality, we focused on producing educa

A nostalgic moment captured when immersing in a podcast years ago, as vivid memories flow from the screen, illustrating the engaging world of online conversations. When Lorraine was running her agency, she made a deliberate choice to shift their video strategy. Instead of just focusing on strict business pitches and corporate messaging, she and her team started filming behind-the-scenes content. She decided to show the real people and the real moments that made her company un

Pop art-inspired image questions the pursuit of fleeting fame, highlighting the contrast between mass-market allure and the targeted, strategic approach needed in B2B landscapes. Most of us are familiar with Andy Warhol stating that "in the future, everyone will be famous for 15 minutes," and many content creators are still chasing this dream. But B2B niche targeting eliminates the need to be widely known. When we are surrounded by viral TikTokers and influencer culture, it's

How much is enough, and how much is too much? The answer is pretty simple, usually easier than most people expect, but it comes with a guideline related to quality, consistency, and what's actually sustainable for real businesses. The Short Answer: 1 to 2 Posts Per Week If you're just getting started with video content, try to aim for one to two posts per week. One of these can be a video, and the other can be any format you choose. If you are brand new to the medium, just fo

When I started CLEAVER back in 2012, I had a very specific image in my head: a butcher's cleaver slamming down through a strip of film. The Initial Roadblocks Back then, I realized that executing this idea could mean investing in resources that just didn't make sense for a new company. The barriers included: A somewhat expensive 3D animation. Hiring a small team. Extensive render times. A budget that was simply out of reach for a startup. So, the idea stayed in my head. We ev

You don't need better lighting. You don't need a more expensive phone or camera. One of the fastest ways to make your videos look better is something most people don't think about. It's where you place yourself in the frame. The difference between a video that feels professional and one that feels slightly off without the viewer knowing why is the framing. Check out my original post here. Start with the Rule of Thirds The rule of thirds is the foundational principle in photog

Most business owners talk about scaling. Fewer actually build the internal infrastructure to make it sustainable. Here's what that actually looks like in practice. Over the past year, our focus at CLEAVER has been on training, specifically figuring out how to match the right editors to the right projects at the right time. It wasn't glamorous work. It was process documentation, checklists, quality control reviews, and a lot of iteration. But it worked. Check my original post

Are you leveraging all of your wins? Most of us are busy running our businesses while also trying to create content. We rarely feel we have time to sit down and come up with elaborate ideas every week. But the obvious shortcut is documenting not inventing. Every small win can become a meaningful post. A productive meeting. A great client conversation. A quick piece of advice you gave someone. These moments show people what you actually do every day and make your content feel

Small changes, made consistently, can completely shift outcomes over time. That same idea applies directly to process improvement. Two recent changes stand out because they are already reshaping how the team thinks, collaborates, and improves. The One Percent Project Improvement Mindset The first change is the one percent project process improvement plan. Every time a video or deliverable is submitted, the editor includes at least one sentence explaining how it is one percent