Matt Kroll | CI Consultant Case Study

Executive Summary (60-Second Read)

The Problem:

Matt Kroll, Principal and Founder of Chalmers St. Consulting, was delivering exceptional operational excellence and continuous improvement results for clients but struggled with limited visibility. Traditional marketing (networking, events, occasional text posts) generated few inbound leads, keeping growth referral-dependent and slower than his expertise deserved.

The Solution:

Matt partnered with CLEAVER for a video strategy. He replaced static content with consistent, high-quality vlogs and thought-leadership videos on LinkedIn—sharing real-world insights on process optimization, Six Sigma, and employee engagement in an authentic, expert-yet-approachable style.

The Results:

Video transformed Chalmers St. from local and referral-based to digitally visible and revenue-generating:

• $200,000 in sales growth directly attributable to the video content strategy

• At least one major new client relationship became a long-term, ongoing partnership

• Video attracted higher-quality prospects and strengthened client retention by showcasing Matt’s expertise

• Matt integrated video into his consulting offerings, amplifying impact for clients while boosting his own firm’s revenue

Compared to slower pre-video growth, this was a complete turnaround — video became the primary engine for new, preferred clients and measurable financial success.

Full Case Study: From Limited Visibility to $200K in Sales Growth

Background

Matthew Kroll, Principal and Founder of Chalmers St. Consulting, specializes in helping companies achieve operational excellence through continuous improvement, process optimization, and employee engagement.

Prior to partnering with CLEAVER, Matt’s marketing efforts were primarily traditional: in-person networking, industry events, and occasional text-based updates or shares on LinkedIn and other platforms. While his expertise in Six Sigma, Black Belt methodologies, and operational consulting delivered strong results for clients, his own business visibility remained limited. This constrained inbound leads and growth, relying heavily on referrals and direct outreach rather than scalable digital attraction.

The Challenge

In a competitive consulting landscape, where decision-makers are inundated with content, Matt needed a way to showcase his thought leadership more effectively and reach a broader audience. Traditional methods weren’t generating enough consistent inquiries or positioning Chalmers St. as the go-to firm for operational transformations.

The goal was to build authority, attract higher-value clients, and drive measurable revenue growth through a more modern, digital approach.

The Solution: Pivoting to Video with CLEAVER

Matt collaborated with Chris Weiher and CLEAVER to produce high-quality vlogging and video content. This included professional videos on continuous improvement topics, operational insights, and real-world case studies, optimized for LinkedIn and other platforms.

Key elements of the strategy included:

• High-Quality, Authentic Video

  Content featured Matt sharing practical advice in an engaging, expert-yet-approachable style.

  
  

• Professional Production

  CLEAVER handled scripting, filming, editing, and distribution to ensure polished, brand-aligned videos.

  
  

• Consistent Output

  Regular vlogs positioned Chalmers St. as a thought leader in industrial engineering and operations consulting.

  
  

• Digital Amplification

  Videos built trust through visibility, encouraging shares, comments, and direct connections.

  
  

This partnership transformed Matt’s presence from static and local to dynamic and scalable, leveraging video to demonstrate expertise in a way that text alone could not.

Results

The impact was substantial and sustained. As highlighted in a LinkedIn post by Chris Weiher (activity:7034534192667361280), Matt’s commitment to quality video content directly contributed to significant business growth for Chalmers St. Consulting:

• Revenue Generation

  The vlogging strategy drove $200,000 in sales for the firm.

  
  

  Client Conversions

  At least one new client relationship evolved into a long-term, ongoing partnership.

  
  

• Enhanced Client Attraction & Retention

  Video content attracted high-quality prospects and helped retain clients by showcasing Matt’s expertise and value proposition.

  
  

• Broader Impact

  Matt integrated video into his consulting offerings, using it to deliver greater impact for his clients while boosting his own firm’s revenue.

  
  

• Endorsement & Momentum

  Matt described the results as “a big deal!” and the partnership as a key driver of financial success.

  
  

Compared to the pre-video era of slower, referral-dependent growth, this represented a transformative leap, with video becoming a primary engine for new, preferred clients and revenue.

Lessons Learned and Recommendations

This case illustrates the power of consistent, high-quality video in scaling a consulting business. Key takeaways include:

• Video Builds Authority Fast

  Sharing expertise visually establishes credibility and trust more effectively than traditional methods.

  
  

• Long-Term Investment Pays Off

  A multi-year commitment to content creation yields compounding results in leads, sales, and partnerships.

  
  

• Complement Expertise with Visibility

  Even top-tier consultants benefit from digital amplification to reach more clients.

  
  

• Measure Real ROI

  Focus on tangible outcomes like $200K in sales and client conversions over vanity metrics.

For consultants or operational experts like Matt, partnering with video specialists like CLEAVER can unlock significant growth. If you’re ready to elevate your visibility and drive measurable revenue through strategic content, connect with CLEAVER to discuss tailored video solutions.