CLEAVER Blog

Attracting Engagement: A hand uses a magnet to draw in social media icons and miniature figures, symbolizing the pull of digital influence. Imagine this: You’re scrolling through your feed, half-asleep, and a video pops up. Will you watch it or fling your phone across the room like it personally offended you? That, my friends, is why the first few seconds of your vlog are kind of a big deal. You need an attention getter Something that makes a total stranger who has no clue

Stay remembered. Video helps your message stick long after the play button. In-person networking events aren’t dead and probably never will be. But a quick chat at an event can fade fast if you don’t have a consistent follow-up strategy. Video does this like nothing else. Our Client Matt Kroll’s Real-World Example At a recent Council of Supply Chain Management Professionals (CSCMP) event, our client Matt Kroll made a few brief connections—just a couple of quick conversations.

Marketing used to cost thousands. Now, it just takes a good post on LinkedIn. There’s an old saying: “There’s no such thing as a free lunch.” But when it comes to LinkedIn and social media marketing, it sometimes feels like there is. Businesses today have the ability to put their message in front of potential customers for free , something that was virtually impossible just 20 years ago.   And yet, because this opportunity is free, many people underestimate its value. Check

For B2B business, the concept of being "on brand" is important. However, the question arises: Is it truly necessary to maintain it at all times? The pressure to be always "on-brand" can be overwhelming for freelancers, entrepreneurs, and established businesses. But does every moment need to be perfectly on-message? The answer is no. Authenticity matters more than polish.   The Myth of Always Being “On” Branding experts often suggest that professionals should live and breathe

NotebookLM goes beyond a traditional chatbot by grounding its answers and insights entirely in your uploaded documents. Podcasting has always been a powerful medium, but creating consistent, engaging shows often requires hours of planning, writing, and editing. That’s where Google’s NotebookLM  comes in—a tool that combines large-scale data processing with AI-generated dialogue, making it possible to spin research into natural-sounding podcasts in minutes. What NotebookLM Can

Understanding whether video is the right medium for your message is more relevant than ever. With its ability to engage audiences in a dynamic and visually stimulating way, video has become a cornerstone of modern communication. Not everyone feels comfortable in front of a camera, and that’s fair. But when it comes to growing a business or building authority, video remains one of the most effective tools available. The question is: who should be using it? Based on years of on

The "red ocean" signifies a crowded market with intense competition and price wars. Conversely, the "blue ocean" denotes an untapped market where businesses can innovate and create unique value, thriving without direct competition. When it comes to business strategy, few concepts are as visually striking as the idea of Blue Ocean vs. Red Ocean marketing . Coined by W. Chan Kim and Renée Mauborgne in their influential book Blue Ocean Strategy  (Harvard Business Review Press, 2

Navigating the world of on-camera interviews: from preparation and thoughtful reflection to confident delivery in front of the lens, capturing your insights and story effectively. For years, I did a lot of work for CareerBuilder and their clients. That meant traveling all over the country and interviewing a huge variety of professionals, from hourly workers on the factory floor to CEOs in corner offices.   What I learned is that no matter how much experience someone had, bein

Elevate your videos with Adobe Premiere's generative extend, transforming your creative vision into a dynamic spectacle, like this car seamlessly emerging from a cloud of vibrant pink sparkly dust. Adobe Premiere's latest update introduces a powerful tool for video editors: the Generative Extend feature. This innovative tool utilizes AI video generation to extend video clips, making it easier to achieve perfectly timed edits. How it Works The Generative Extend feature, powere

Get a look at how narrative techniques in video can deepen audience connection and boost campaign results. You might gain momentary attention, but without a clear strategy for what comes next, that attention quickly dissipates, and your efforts yield little in terms of real business results. We've all been there, giving into the urge to just create. We don't know what's gonna work so we should just make a lot of stuff right? Posts, videos, text posts, tweets, stories, publis

Get a look at how narrative techniques in video can deepen audience connection and boost campaign results. “I never thought I’d connect so deeply with a brand until I saw their video. It felt like they understood me.” — Michael T. We’re hardwired to respond to stories. Long before likes and algorithms, stories were the original way humans made sense of the world—and that hasn’t changed. When brands tap into storytelling, they transform from sellers to storytellers, from busin

Discover how we craft compelling product videos that don't just show but sell visually and emotionally. I watched your product video and bought it immediately. It answered every question I had—brilliant!” – Sarah M. We’ve all seen product videos that make us stop scrolling, spark interest, and drive us straight to the checkout page. But what makes a product video really  work? After years of creating video content for brands across industries, I’ve narrowed it down to five es

Explore the strengths of different video formats, from docu-style to animation, and how to align them with your goals. “We switched to an animated explainer after reading this blog, and engagement doubled in a week! Thanks for the clarity!” – Rachel L., Marketing Director Ever felt like your brand’s videos just weren’t hitting the mark? I’ve been there. A few years back, I launched a video ad that looked sleek, had great transitions—but it fell flat. Why? The