Why Video Keeps You Top of Mind

Stay remembered. Video helps your message stick long after the play button.

In-person networking events aren’t dead and probably never will be. But a quick chat at an event can fade fast if you don’t have a consistent follow-up strategy. Video does this like nothing else.

Our Client Matt Kroll’s Real-World Example

At a recent Council of Supply Chain Management Professionals (CSCMP) event, our client Matt Kroll made a few brief connections—just a couple of quick conversations. Months later, one of those contacts reached out with a tailored business opportunity.

When asked how they remembered him, the answer was simple:

“I’ve been following your LinkedIn videos.”

That’s the power of consistent video. Even if in-person conversations are brief or rare, video creates a steady presence that makes it harder to be forgotten.

View my initial LinkedIn post on this subject here.

Why Video Works in Networking

• Visibility: Posting consistently ensures your name and face appear in front of your network regularly.

• Credibility: Videos showcase expertise, communication skills, and personality.

• Trust: People feel like they already know you before they ever reach out.

According to LinkedIn, videos are shared 20x more often than other types of content, and HubSpot reports that 54% of consumers want to see more video content from brands and professionals they follow.

Staying Memorable in the Long Run.

Networking isn’t just about the first handshake—it’s about being remembered when opportunities arise later. Matt's experience shows that video doesn’t just remind people you exist; it demonstrates who you are and why you’re worth reaching out to.

Posting video consistently isn’t about going viral—it’s about staying top of mind.