CLEAVER Case Studies

Executive Summary (30-Second Read) Freelance copywriter Jessica struggled with a common challenge: chasing low-value projects and competing as a commodity, despite her high-value skill set. Fractional CMO Megan Vaughan led a fundamental repositioning, reframing Jessica from a "writer for hire" to a "strategic revenue growth consultant." This shifted her value proposition from performing tasks to delivering measurable outcomes. The result was an immediate transformation in mar

Executive Summary (60-Second Read) Fractional CMO Holly Davies revitalized a plateaued high-end DTC apparel brand by shifting from a generic agency model to a profit-focused performance framework. By restructuring Meta campaigns to prioritize full-funnel intent and lifestyle-centric creative, the brand moved from a break-even 2x ROAS to a consistent 4–7x ROAS. Key outcomes included a 100% QoQ sales increase and a 21% reduction in CPA, successfully unlocking profitable scalabi

Executive Summary (60-Second Read) The Problem: Matt Kroll, Principal and Founder of Chalmers St. Consulting, was delivering exceptional operational excellence and continuous improvement results for clients but struggled with limited visibility. Traditional marketing (networking, events, occasional text posts) generated few inbound leads, keeping growth referral-dependent and slower than his expertise deserved. The Solution: Matt partnered with CLEAVER for a video strategy.

Executive Summary (60-Second Read) The Problem: Michael Straza, an operations expert, spent years writing insightful LinkedIn articles that generated zero inbound leads. Despite his expertise, his text-based content blended into the noise, failing to build the necessary trust to drive business. The Solution: In June 2023, Mike partnered with CLEAVER Creative to pivot from text to video. He replaced static articles with authentic, face-to-camera storytelling that humanized his