CLEAVER Case Studies

Executive Summary (60-Second Read) The Problem: Matt Kroll, Principal and Founder of Chalmers St. Consulting, was delivering exceptional operational excellence and continuous improvement results for clients but struggled with limited visibility. Traditional marketing (networking, events, occasional text posts) generated few inbound leads, keeping growth referral-dependent and slower than his expertise deserved. The Solution: Matt partnered with CLEAVER  for a video strategy.

Executive Summary (60-Second Read) The Problem: Michael Straza, an operations expert, spent years writing insightful LinkedIn articles that generated zero inbound leads. Despite his expertise, his text-based content blended into the noise, failing to build the necessary trust to drive business. The Solution: In June 2023, Mike partnered with CLEAVER Creative to pivot from text to video. He replaced static articles with authentic, face-to-camera storytelling that humanized his