Extending Reality: Adobe Premiere's Generative Extend Feature | July 2025

Elevate your videos with Adobe Premiere's generative extend, transforming your creative vision into a dynamic spectacle, like this car seamlessly emerging from a cloud of vibrant pink sparkly dust.

Adobe Premiere's latest update introduces a powerful tool for video

editors: the Generative Extend feature. This innovative tool utilizes AI

video generation to extend video clips, making it easier to achieve

perfectly timed edits.

How it Works

The Generative Extend feature, powered by Adobe Firefly, allows users

to extend video clips by up to two seconds with just a few clicks. While

it's not perfect, especially with complex movements or camera work, it

proves to be a valuable tool for simple extensions and transitions. The

feature can generate new frames from the end of a clip or from any trim

point in a sequence, ensuring a seamless integration into the existing

footage.

Testing the Feature

In tests with various clips, the Generative Extend feature demonstrated

impressive results. For instance:

• A car drifting clip was extended seamlessly, with the AI continuing the

camera movement as the car moved off-screen.

• A clip of a couple walking in slow motion was extended with almost

perfect motion, with only a minor issue with color grading.

• A clip with outdoor individuals walking showed some noticeable jitter,

but the AI maintained their faces and actions naturally.

• A clip of a ballerina proved to be the most challenging, with some

issues with face morphing and disappearance. However, the AI still

managed to generate a decent extension for about one second.

Check out the original here.

Benefits for Editors

The Generative Extend feature offers several benefits for video editors,

including:

• Saving time and effort in achieving perfectly timed edits

• Reducing the need for additional footage or complex editing

techniques

Additional Features in Adobe Premiere Pro

Adobe Premiere Pro's latest update also includes other notable

features, such as:

• AI-powered Media Intelligence: allows users to find the right shots in

seconds by describing them in everyday language, instantly pulling

up matching visuals or metadata from clips.

• Color Management Tools: ensure consistent HDR and SDR color

without LUTs, with powerful tone mapping and six simple presets

to choose from.

• Caption Translation: generates multilingual captions in up to 27

languages, allowing users to increase their audience globally.

• Improved Performance: includes faster H264 performance, audio

conform, and audio peak file generation, making the editing

process smoother and more efficient.

Conclusion

The Generative Extend feature in Adobe Premiere Pro is a valuable

addition to the video editing toolkit. While it's not perfect, it offers a

practical solution for extending video clips and achieving perfectly timed

edits. With its ease of use and impressive results, it's likely to be a hit

among video editors. As the use of AI video generation continues to

evolve, it's exciting to see how tools like Generative Extend will shape

the future of video editing.

What's Next?

As Adobe continues to develop and refine its AI-powered tools, video

editors can expect even more innovative features to enhance their

workflow. The question remains: how will you utilize these new tools to

take your video editing to the next level?