Is Video Right for You? Three Traits That Make the Difference

Understanding whether video is the right medium for your message is more relevant than ever. With its ability to engage audiences in a dynamic and visually stimulating way, video has become a cornerstone of modern communication.

Not everyone feels comfortable in front of a camera, and that’s fair. But when it comes to growing a business or building authority, video remains one of the most effective tools available. The question is: who should be using it?

Based on years of on-camera work and coaching, the answer comes down to three surprisingly simple traits. If you’ve got these, video might just be the perfect medium for you.

Experience Matters

Even a few years of experience in your industry puts you ahead of newcomers. If you’ve been in the field for a decade or more, you likely have dozens—if not hundreds—of stories, insights, and examples to share. This built-in knowledge makes it easier to create authentic and valuable content without forcing it.

A 2023 HubSpot report found that 70% of consumers trust businesses more when leaders share industry expertise through video content. Experience translates directly into credibility.

Authenticity Wins Every Time

Audiences are drawn to people who are genuine. Being yourself on camera not only builds trust but also helps attract the right clients. The vulnerability of video gives viewers a chance to connect with the person behind the brand.

Research from Edelman’s 2024 Trust Barometer showed that 88% of consumers say authenticity is a key factor in deciding which brands to support. Video makes authenticity visible in ways text rarely can.

If You Can Talk, You Can Create

Many professionals struggle with writing blogs or articles, but almost everyone can explain what they do out loud. That’s what makes video such a natural fit. If you can carry a conversation and explain your product or service, you already have the foundation for compelling video content.

This is why video has become a go-to tool for sales teams. According to Wyzowl’s 2023 Video Marketing Statistics, 91% of businesses now use video as a marketing tool, with many crediting it for higher engagement and better-qualified leads.

The Bottom Line

Video isn’t for everyone—but for professionals with experience, authenticity, and the ability to speak about their work, it’s one of the most efficient and personal ways to reach an audience. For those who fit these traits, the barrier to entry is low, and the rewards are high.

Check my previous LinkedIn post here.