Polish doesn’t always equal performance. Authenticity builds trust, and trust is what converts. For Thanksgiving 2019 I swayed fromt the traditional marketing playbook. I didn’t write a white paper. I didn’t pay for a sponsored ad. I stood in front of a green screen, threw up some Turkey stock footage, pretended to be stuffed from a Thanksgiving dinner and whole thing took about twenty minutes to shoot, edit, and upload to LinkedIn. It was just a throwaway "thank you" video t