I remember diving into a big question that used to keep me up at night: what is actually more important, closing sales or generating leads? Back then, I was feeling a bit insecure about my ability to sell, but I started to realize that having a rock-solid lead-gen strategy might actually be more vital than closing every single lead you have. To prove it, I put together a case study on what was working for us with organic video marketing on LinkedIn. At the time, I had only po